What is a strategic business case?

A strategic business case aims to justify the need for change by showing how the selected project aligns with the organisation's goals and addresses current issues. This justification of change is arguably the most vital component of the business case.

Last edited on: 30 Jun 2026

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Business case: definition, purpose, structure, and examples

decision-making , typically by justifying an investment, change, or project using evidence such as cost–benefit analysis , risks, and financial appraisal. Its purpose is to show why an option should be approved, what value it will deliver, and how benefits will be measured and realised.