If you are working, you will know how common projects are within your organization. This article explores what projects are, why organizations invest in projects, the benefits of projects, and the future of projects.

Projects in modern organizations

In today’s ever-evolving business landscape, a powerful tool has emerged at the forefront of innovation and change: the project. Projects are more than just temporary endeavours; they are the lifeblood of organizations, driving strategic growth and transformation.

Characteristics of projects

Projects are different from ongoing business operations (business-as-usual) in several ways.


Projects stand out due to their uniqueness. Unlike routine tasks, every project has distinct objectives, stakeholders, and deliverables. Every project is different from every other project.


Their temporary nature means they have a clear beginning and an end, differentiating them from ongoing business operations.


Because projects often involve work which has never been done before, they inherently have more uncertainty over the work compared with everyday operations. This makes project riskier than business-as-usual.

Require project management

When staff within an organization work in their everyday operations, they report to a line manager. In projects, the people doing the work report to a project manager who is likely not their usual line manager. This presents greater risks. Project management is a discipline that has developed to address these challenges.


Most projects in modern organizations affect multiple functional areas within the same business which requires more extensive efforts at communication and stakeholder engagement.

Furthermore, they exhibit progressive elaboration; they commence with a broad vision that gets refined over time as more information becomes available.

Types of projects

There can be many different types of projects, but every project delivers something tangible (known as outputs). Using these outputs enable business operations to do things differently (known as outcomes), and the positive results of these outcomes can be measured in the form of benefits, or value gained.

Projects can be classified in three main ways.

Operational projects

These enhance or streamline ongoing operations, ensuring businesses remain efficient.

Strategic projects

These are directed at achieving long-term objectives, aligning with the company’s overarching vision.

Transformational projects

Such projects result in fundamental shifts in how the business operates or is perceived, like a company-wide digital transformation or a complete rebranding.

Examples of projects

Apple’s iPhone launch is a classic example of a product-driven project that redefined communication and technology.

Similarly, IBM’s transformation from a hardware company to a service-oriented business showcases the impact of transformational projects. These cases underscore the potential of well-executed projects to revolutionize industries and steer companies towards unprecedented success.

Why projects matter

Projects enable strategic alignment. They translate the organization’s mission and vision into actionable steps, ensuring goals are not just stated, but achieved.

Projects also drive innovation, allowing companies to break new ground, launch revolutionary products, or pioneer services.

Furthermore, in a rapidly changing market, projects provide a means to respond to market changes, ensuring the organization remains competitive and relevant.

Why projects fail

However, not all projects achieve their desired outcomes. Scope creep, where projects extend beyond their initial objectives, is a common challenge. Projects can also falter due to insufficient resources or if they are misaligned with stakeholder expectations.

The repercussions of such failures are profound: financial setbacks, wasted time, and the considerable cost of missed opportunities.

Relationship with the organization

Projects and business-as-usual are two sides of the same coin. While they are distinct—projects being unique and operations being routine —they often overlap.

For instance, the outcome of a project might be integrated into daily operations. It’s crucial to understand this relationship to ensure that projects, once completed, enhance, and align with an organization’s daily functions.

In addition, projects can often form part of a programme or portfolio of change.

Contributing to programmes

If a project is part of a programme it contributes to the programme’s goals by delivering one or more outputs. These outputs, when combined with those from other related projects, produce an impact that helps achieve the overarching outcomes envisaged by the program. Each project within the program has a unique role to play, and the successful completion of every project is imperative to realize the programme’s objectives.

Contributing to portfolios

Additionally, a project can also be a component of a broader portfolio comprising various projects and programmes. Within such a portfolio, each programme or project should adhere to the organization’s strategic objectives. The overall success of the portfolio hinges on the combined performance of these programmes and projects. Through the delivery of their distinct outputs and outcomes, they actively contribute to the realization of the strategic objectives encompassed within the portfolio.

The future of projects

The future promises projects that are even more integrated with technological advancements. As AI and automation become integral to businesses, projects will encompass these to create smarter, more efficient outcomes.

Additionally, as the world grows more interconnected, projects will take on a global dimension, with teams collaborating from different parts of the world. Crucially, the emphasis will increasingly shift towards sustainability and social responsibility, reflecting the global demand for eco-friendly initiatives and projects that benefit communities.


Projects are no longer just tasks on a to-do list; they are ways that help modern organizations achieve change which contributes to strategic objectives. As businesses look to the future, the emphasis on projects will only grow, reinforcing their role as the vessels of change, innovation, and strategic alignment.

In this dynamic environment, understanding and leveraging the power of projects is not just beneficial—it’s imperative.

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