Introduction
SWOT analysis
SWOT analysis is just one of many different business analysis techniques that you can learn on a BCS Business Analysis courses. In particular, SWOT analysis is taught on a BCS Business Analysis Foundation certificate course which forms part of our BCS International Diploma in Business Analysis course package.
SWOT stands for:
- Strengths;
- Weaknesses;
- Opportunities;
- Threats.
SWOT analysis is a technique used by business analysts to analyse:
- External factors affecting an organisation (opportunities and threats);
- Internal factors (strengths and weaknesses) that can help an organisation address the external factors.
This is a good example of how many of these common business analysis techniques can be used together. For example, doing a MOST analysis can help you identify strengths and weaknesses. Also, a PESTLE analysis can help you identify opportunities and threats.
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