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PESTLE business analysis technique

By Simon Buehring on 14 Oct 2019

 

PESTLE analysis

PESTLE analysis is a tool used to analyse the key drivers of change in the strategic or business environment.

PESTLE stands for:

  • Political;
  • Economic;
  • Social (or Socio-cultural);
  • Technological;
  • Legal;
  • Environmental.

PESTLE analysis is often used when conducting a SWOT analysis. It helps the business analyst understand external factors affecting the organisation.

Infographic

PESTLE analysis - business analysis technique infographic.

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