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CATWOE business analysis technique

By Simon Buehring on 28 Sep 2019

CATWOE analysis

CATWOE is a technique that helps the business analyst understand different stakeholder perspectives.

CATWOE stands for:

  • Customers;
  • Actors;
  • Transformation;
  • Worldview;
  • Owners;
  • Environment.

This technique is best done in the sequence WTCAOE.


Stakeholders will have differing views of who are the customers of the organisation. This represents their understanding of the customer(s).


These are the people who carry out the transformation. They are staff within the organisation who perform business operations.


This is the principal business activity of the organisation or business system. It ‘transforms’ inputs into outputs.


This summarises the stakeholder’s beliefs about the organisation. It explains why it exists and what is should be doing.


This is perspective of who is in control of the organisation or business process and who can instigate change.


These are the constraints of the organisation dictated by external factors. These can be identified through PESTLE analysis.


CATWOE business analysis technique infographic.

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