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SWOT business analysis technique

By Simon Buehring on 14 Oct 2019

 

SWOT analysis

SWOT stands for:

  • Strengths;
  • Weaknesses;
  • Opportunities;
  • Threats.

It is a technique used to analyse:

  • External factors affecting an organisation (opportunities and threats);
  • Internal factors (strengths and weaknesses) that can help an organisation address the external factors.

This is a good example of how many of these common business analysis techniques can be used together. For example, doing a MOST analysis can help you identify strengths and weaknesses. Also, a PESTLE analysis can help you identify opportunities and threats.

Infographic

SWOT analysis - business analysis technique infographic.

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