SWOT business analysis technique
SWOT stands for:
It is a technique used to analyse:
- External factors affecting an organisation (opportunities and threats);
- Internal factors (strengths and weaknesses) that can help an organisation address the external factors.
This is a good example of how many of these common business analysis techniques can be used together. For example, doing a MOST analysis can help you identify strengths and weaknesses. Also, a PESTLE analysis can help you identify opportunities and threats.