Refreeze

: Stabilise the organisation by embedding changes into everyday practice.

Example: A manufacturer seeking to improve quality first destabilised old habits, implemented new protocols, then reinforced behaviours through training and recognition.

ADKAR model

Awareness of the need for change

Desire

• to support the change
• Knowledge

: Inadequate information can cause confusion and low morale. Solution

: Communicate regularly, using clear and consistent messaging across channels.

• Lack of leadership commitment
• : Without executive support, initiatives may falter.
• Solution
• : Gain leadership buy-in and ensure visible commitment throughout the transition.

Cultural misalignment

• : Change may conflict with existing organisational culture.

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