What is Business Analysis? Key Techniques & Analyst Role

Change Management Practitioner certificate
Practitioner Combined
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Change professionals and project leaders who want to apply change management tools and techniques to real programmes and projects. None
5 days or 22 hours Instructor-led, self-paced
Both exams included Includes both exams

Both certificates
Combined	Still not sure which course is right for you?
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	Building relationships with all parties affected by the change to ensure their needs are metDefinitionAPM Project Fundamentals Qualification (PFQ)Project Management
Process improvementIn project and investment contexts, a business case is a documented rationale for undertaking a course of action. It typically sets out the PurposeProject management triangle	Analysing existing workflows and recommending enhancements for efficiencyproblem: Introductory certification covering key concepts, language, and foundational knowledge in project management.< Select your preferred training course below:Group discussions and real examples
Solution assessment or Who it is for	Evaluating potential solutions against requirementsopportunity: Beginners, new starters, and people who work with projects (including stakeholders) but are not yet project managers.
Change management, defines measurable objectives, evaluates Prerequisites< Select your preferred training course below:View course dates	Supporting successful adoption of new processes or systemsoptions analysis (alternatives): None.<

Common business analysis techniques, and recommends a preferred option supported by evidence. It is commonly used to obtain approval for resources and funding and to establish a baseline for Format
SWOT analysisbenefits realisation: Typically a short course plus a multiple choice exam.
: and performance measurement using Outcomes Identifying strengths, weaknesses, opportunities, and threats related to a business area or solutionkey performance indicators (KPIs): <19 Feb 2026WORKSHOPSInteractive modules and quizzes
Gap analysis:.APM PFQ
Comparing current and target states to identify improvement areasFor a general definition and background, see the reference overview of the concept of a business case on provides a baseline understanding of planning, roles, risk, and communication, supporting progression to more advanced study.<
Use case modelling:WikipediaAPM Project Management Qualification (PMQ)< AGILE QUALIFICATIONS Mapping user interactions with systems to define requirements.Purpose
Business process modelling:When to use a business case: Knowledge based certification aligned to the APM Body of Knowledge and common delivery practices.
Creating diagrams (such as BPMN) to visualise business processesA business case is most useful when there is a meaningful decision to be made and competing ways to allocate limited resources. Common situations include:Who it is for< AGILE PROJECT MANAGEMENT COURSES Corporate / team training
Stakeholder analysis:New investments: Practitioners who contribute to projects, including aspiring or current project managers.< Select your preferred training course below: Identifying stakeholder interests, influence, and engagement needs such as software, equipment, facilities, or hiring.Prerequisites
User storiesChange initiatives: No formal prerequisite, but some experience or prior study helps.
: such as process improvement, automation, or organisational redesign.Format< Select your preferred training course below:Supports organisation-wide change Documenting concise functional requirements, typically in Agile projectsProject approval: Assessed by a written exam.<
Feasibility study: when funding depends on demonstrating value and feasibility.Outcomes
Analysing proposed solutions for practicality and viabilityRegulatory or risk-driven work: < Select your preferred training course below:Request a quote
Data analysis: where costs are clear but benefits are mainly risk reduction.APM PMQ
Using quantitative and qualitative data to inform decision-makingCompeting priorities provides a stronger grasp of planning, governance, stakeholder management, and control, supporting improved performance in project delivery roles.< AGILE BUSINESS ANALYSIS COURSESAll options include accredited training, exam entry, and APMG Change Management certification on passing the exam.

Business analysis tools and methodologies where Chartered Project Professional (ChPP)
Key toolsopportunity costPurpose< Choose your preferred delivery format and course option below. All options include accredited training and the official exam.
Requirements management software (for example, Jira, Confluence, or Azure (what you give up by choosing one option) is material.: Competence based assessment recognising professional capability and judgement in project delivery.
DevOpsMany organisations require a business case before progressing from idea to funded delivery, particularly where governance frameworks and portfolio management are in place.)Who creates and who approves a business case
Process mapping tools (such as Visio, Lucidchart)Ownership and approvals vary by organisation, but a typical model looks like this:

Foundation
Practitioner

Combined

15 Jun - 17 Jun
Change Management Foundation course (Online)

£1,299

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£1,699

£2,299

How do I join APM membership?
You typically join by choosing a membership grade that matches your career stage, such as Student, Associate, Full, or Fellow, then applying through the APM website. Requirements can include experience evidence and commitment to CPD for higher grades. Check current criteria directly with APM, as grades and requirements may change.
Is APM equivalent to PMI or PMP?
APM and the Project Management Institute (PMI) are different professional bodies. PMP (Project Management Professional) is a PMI certification, not an APM qualification. They are not direct equivalents, but both can be valuable depending on your location, employer expectations, and whether you need UK aligned chartered recognition or a widely used global certification route.
Is APM better than PRINCE2?
APM and PRINCE2 are not like for like. APM is a professional association offering membership, standards, and qualifications, while PRINCE2 is a project management methodology. Many professionals use both: PRINCE2 for method and controls, and APM learning for broader professional knowledge including governance, stakeholder management, and development pathways.
What is the APM Body of Knowledge used for?
The APM Body of Knowledge is used as a reference for learning and consistent practice across the profession. It supports a shared understanding of key topics such as governance, planning, risk, quality, people, and stakeholder management. It is often used by trainers, learners, and employers to structure development and align capability.

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