Enhance your business insight with the Surveys course

Details

Learning outcomes

• Understand the differences between surveys and questionnaires and their roles in business analysis.
• Recognise the main types of surveys and when to use each.
• Apply a 12-step process for running effective surveys from start to finish.
• Use techniques to design surveys that avoid bias and comply with data rules.
• Choose the right distribution methods and boost response rates with proven tools.
• Interpret survey results and turn data into clear business recommendations.

Curriculum

• Surveys and questionnaires: key definitions, differences, and why they matter in business analysis.
• Main survey types: descriptive, analytical, exploratory, and longitudinal – with business examples.
• 12-step survey methodology: objectives, audiences, data collection, analysis, and action.
• Survey design do’s and don’ts: clear questions, avoiding bias, and ensuring data quality.
• Distribution channels: online, in-person, post, and phone – plus ways to increase responses.
• Overview of survey tools: using SurveyMonkey, Google Forms, and Qualtrics for your projects.
• Analysing and interpreting results: spotting trends, checking data quality, and making decisions.

Benefits

Why choose the Business Learning Library™

Build your expertise with courses designed for business analysts, HR, team leaders, managers, and organisational development professionals. Stay ahead in your field with practical, self-paced courses that fit your schedule.

• Learn skills you can use straight away to solve real business challenges.
• Earn digital badges to show your achievements and strengthen your CV.
• Stay adaptable and improve your decision-making with proven business analysis tools.
• Grow your confidence in workforce planning and team management.
• Get fresh insights whether you’re new to business analysis or developing your expertise.

Certificate

Get recognised for your achievement

Complete this course and earn a digital certificate through Accredible. Share your certificate online, add it to your CV, and show your expertise with a trusted, verifiable credential.