Boost your business strategy with Growth Share Matrix

Details

Learning outcomes

• Understand how the Growth Share Matrix helps with portfolio analysis and resource allocation.
• Identify and apply market growth rate and relative market share to classify products.
• Distinguish between Stars, Cash Cows, Question Marks, and Dogs and their strategic impact.
• Use a four-step process to analyse and interpret matrix results.
• Translate matrix insights into practical business actions across a product portfolio.
• Recognise the framework’s limits and know when to use other analysis tools.
• Apply learning to real business cases for effective decision-making.

Curriculum

• Introduction: what the Growth Share Matrix is, its origins, use in strategy, and portfolio management benefits.
• Key elements: the two axes, how to calculate market growth rate and share, and their use in classification.
• Quadrant analysis: deep dive into Stars, Cash Cows, Question Marks, and Dogs, including strategy for each.
• Step-by-step guide: define market, collect data, build the matrix, and extract insights.
• Action planning: use analysis to set resource and investment priorities.
• Best practice: common challenges, limits, and why other tools are sometimes required.
• Case studies: practical examples from companies like GlaxoSmithKline and Unilever.

Benefits

Why choose the Business Learning Library™

Build your expertise with courses designed for business analysts, HR, team leaders, managers, and organisational development professionals. Stay ahead in your field with practical, self-paced courses that fit your schedule.

• Learn skills you can use straight away to solve real business challenges.
• Earn digital badges to show your achievements and strengthen your CV.
• Stay adaptable and improve your decision-making with proven business analysis tools.
• Grow your confidence in workforce planning and team management.
• Get fresh insights whether you’re new to business analysis or developing your expertise.

Certificate

Get recognised for your achievement

Complete this course and earn a digital certificate through Accredible. Share your certificate online, add it to your CV, and show your expertise with a trusted, verifiable credential.