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00:48:27 David Longstaff  AI WORKSHOPSSearch: Now, we mentioned various breakdown structures earlier. The organisation breakdown structure, the OBS, and the WBS, the work breakdown structure, can be used to create what’s referred to as a RACI matrix. And this can be incredibly helpful for stakeholder engagement. Now, again, I don’t want to put you on the spot; I’ve already put Di on the spot, which is totally unfair of me, but have you come across a RACI matrix? Is it something that you use? And what does RACI refer to? If you feel happy to type into the chat box, you can do but the idea is that if we can involve all of our team members and make sure that everyone understands what’s expected of them, then that will really help for everyone to take ownership of their part of the stakeholder engagement and also what their role is in communicating with these stakeholders. Yes, it looks like it’s a tool that many recognise. So, RACI stands for Responsible, Accountable, Consulted, and Informed, absolutely. So, just to explain the difference between these, responsible means that person is going to make a response. In other words, they have an action to take. So, with communication, you’ll want them to understand, okay, I have an action here. I need to communicate with that person, with that stakeholder group, with that stakeholder individual. What’s the difference between responsible and accountable, then? Accountable means that if something goes wrong or indeed goes right, they might be held to account.  Select your preferred workshop below:

00:50:06 David Longstaff  : So it might be, for example, that the design, one of the design team members, is responsible to take a communication with one of the stakeholders, and the team manager for the design team might be accountable for it. Consulted and informed, different elements, consulted means they need to be approached to get their input. Informed simply means they need to be aware of an action taking place; it could be that they have a follow-on action as a result of that. So APM’s PMQ and the PFQ, the Project Fundamentals Qualification, all look at this type of matrix as well. So yeah, it is a great tool, very useful in organisations. The reason why it’s useful is it keeps everybody aligned. Yes, thank you, Helen. It makes sure that everyone is on the same page, we all know what’s required of us, and it means that when we go away, we’re all clear on who’s got the action. And you probably want to also include their dates. When should this take place? What medium should we use for this communication? What kind of feedback do we want? How frequent should this communication take place as well? So, RACI matrix, very useful for that type of information.  Knowledge Train is a PRINCE2 Accredited Training Organization.

00:51:27 David Longstaff  : By the way, just in terms of this chart, every action, every task should have both an R and an A, the C and the I are optional. So, if you do create a RACI matrix, it’s nice because it helps you just to see where we’ve got gaps for this. You can see from my example on the screen that sometimes the R and the A can be the same person; that’s not a problem. So, this last one was take responsibility, it’s not just one member, it’s not just a project manager that has this responsibility, as we’ve said earlier, get everyone involved. Make sure that the team are fully equipped, that they’ve got the right communication tools and access to them, and also that they’ve all got access to this RACI matrix as well, there we go. In just a little short while, we’ve covered the 10 key principles of stakeholder engagement, and we also did a little bit of an exercise just prior to that around identifying our stakeholders. I’m going to hand it back over to Sevcan in a moment, but just finally, thank you so much for all your input. That was very helpful, and I do appreciate that. It’s your involvement that makes this a success. So, oh, let me just, while Sevcan’s just kind of returning on to this, can I just quickly look at that last comment? One of my biggest challenges is getting high-impact, senior stakeholders to engage or respond on time. They directly influence project and delivery time scales, but sometimes emails go unanswered, and they’re not reachable by phone because they’re so busy. I’m wondering if you have any suggestions or tips on how to get them to engage more. And it sounds like it’s not an isolated problem because look at people now adding here, thumbs up. Agile transformation: What should ‘good’ look like (and what to be wary of)? Knowledge Train is an AgilePM Accredited Training Organization.

00:53:19 David Longstaff  United Kingdom: Yeah, thank you. Well, I say what, I will give some comments, but do you have any observations of what you have found helpful? Now, I would say just a nice point that is made about it does link back to if stakeholders are too senior and too busy, they may not engage as well. How can you engage them? I suppose if I was to give you my tip, but if you’ve got tips, feel free to feed them in. Is making sure that there is clear accountability. That’s why, actually, I know we looked at it at the end there, but if you in a meeting can make sure that everyone’s clear on their actions and have a due date when this needs to be done by and take a, do track it as well. Having in your task management system, having a category for waiting fors, is really important. So at least you’re aware of what needs to be done by who and by when. The when is clear, but to get that accountability, sometimes a meeting can be helpful, where there’s a wider group. But do document it and do document, if for example, you’ve had a brief Teams call or a phone call with them and you think that you’ve agreed what the action is and when it was to be done by, you might want to follow that up with an email to say, hey, thanks for that discussion. Here’s what I think we’ve agreed, you’re going to contact soon, and so by, you know, December the 10th. You know, I look forward to your response. So, it is clear and it’s there’s an audit trail in there. So that can be helpful, and I see Helen said, physically just go and stand by their desk if necessary. Sevcan YasaThe technical storage or access that is used exclusively for statistical purposes. Knowledge Train is a PRINCE2 Agile Accredited Training Organization.Austria

00:55:11 David Longstaff 23 Feb 2026 Belgium: Raising accountability is a real trick. Thor says this is where sponsorship is critical; it absolutely is to drive accountability engagement. If everybody can hold each other accountable, then that is definitely useful. So, make this a culture not to be unpleasant, but that we’ve got clear actions at the end of a meeting or end of a discussion, and they’re documented with who it is and by when. Helen’s making some comments as well, and Di, you might use MS Teams as a way to communicate, to follow up on an email, great, thank you. Belinda’s advice, I found if they are engaged, then book a regular session with them at a time that suits them. You can then get them to answer outstanding questions and follow up in writing. Another great tip, thank you for that, Belinda. Now, feel free to add more questions into the chat box, but I’m going to hand over to Sevcan as well. Thank you, Sevcan.  The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you. Knowledge Train is a Better Business Cases Accredited Training Organization.Bulgaria

00:56:15 Sevcan Yasa Unlock the secrets of successful Agile transformation. Scroll down to watch the insightful webinar video now. Croatia : Thank you, David, that was an amazing presentation. I hope everyone actually learned something new there. Can you go on to the next slide, please? So, on this slide, we have a list of all of our courses. I’m going to pop my email, so if you do have any questions, if you would like further information, you can always email me. I do respond to my emails, so this is a list. The most relevant course here would be the APM course, which is the second one just under the project management courses. So, we both, as David also mentioned, we have the PFQ and the PMQ course. David, could you also run to the next slide, please? So here is our contact information. We are Knowledge Train, but we are also in partnership with agileKRC. So, we have both of our contact details there. While people write some questions in the chat, I am going to open up a very quick survey just so people can answer. It would be very important if you do answer it, because obviously it’s going to help us improve both myself and David to improve for future webinars. I do realise that some are regulars, so everyone, we do have regular webinars on a monthly, two-month basis, you obviously will get emails about it. So that’s it from my end, I can see a lot of thank you. But if you do have any questions, please jot them down; we are here for about 5 more minutes. So, David can answer them.  CyprusKnowledge Train is a P3O Accredited Training Organization.

00:58:26 David Longstaff  Czech Republic : Excellent, thank you. Thank you very much, everyone, for your input tonight, because it’s actually, it’s kind of your input that makes these sessions a success as much as anything. So, thank you for that, particularly given it’s the end of the day, probably a long day for many of you. So, thank you for joining us. Enjoy your evenings as well.  DenmarkKnowledge Train is an AgilePM Accredited Training Organization.

00:58:47 Sevcan Yasa  Estonia : And those who are just about to exit, Merry Christmas, definitely a festive season.  Marketing FinlandKnowledge Train is a PRINCE2 Agile Accredited Training Organization.

00:58:53 David Longstaff  France : That’s early.  GermanyKnowledge Train is an Agile BA Accredited Training Organization.

00:58:54 Sevcan Yasa Thriving in the 21st century with Agile – with Barbara Roberts Greece : I’m going to pop down our website as well, just because the slide is not up. If you have any questions, please jot them down.  Marketing IrelandBCS accredited training partner for Business Analysis.

00:59:39 David Longstaff Sevcan Yasa Italy : Thank you, Thor. Thanks for all your comments, I appreciate that. 23 Feb 2026 LatviaKnowledge Train is an Agile BA Accredited Training Organization.

01:00:02 Sevcan Yasa  Lithuania : Thank you, everyone. Merry Christmas, if anyone doesn’t have any questions, I think it’s safe to say that we can end this webinar. Finish the poll. Discover the keys to thriving in the 21st century with Agile methodologies in this insightful webinar. Learn more about Agile's role in future successes. LuxemburgKnowledge Train is a Change Management Accredited Training Organization.

01:00:52 Sevcan Yasa  Malta : Okay, once again, this webinar is recorded, and you will receive the recording most probably next week. So, thank you all for joining. David, thank you so much for joining and Merry Christmas and a Happy New Year, everyone.  NetherlandsKnowledge Train is an MSP Accredited Training Organization.

01:01:17 David Longstaff  Poland : Thank you, Sevcan.  The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. PortugalKnowledge Train is a PRINCE2 Accredited Training Organization.

01:01:18 Sevcan Yasa  Romania : Thank you, bye.  Manage options SlovakiaKnowledge Train is an AgilePM Accredited Training Organization.

01:01:19 David Longstaff  Manage services Slovenia : Bye. Agile ManifestoManage {vendor_count} vendors SpainKnowledge Train is a PRINCE2 Agile Accredited Training Organization.