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- Key takeaways
- Agile principles focus on delivering value early, learning fast, and supporting people to do their best work.
- Deliver a usable product early and improve it through frequent, small releases.
- Welcome changing requirements and use feedback to protect business value and relevance.
- Keep business stakeholders and developers working together daily to reduce misalignment and rework.

11. Self-organizing teams
12. Reflection and adjustment Why agile principles matter
Infographic
Introduction
Agile
- is based on 4 key values and 12 key principles. While the agile values provide project managers and developers with a very general overview of what it means to be ‘agile,’ and help guide the agile process, the 12 agile principles give examples of how agile should be implemented.The 12 agile principles underpin every successful agile project and can inspire even non-agile teams. They form a core part of any
- agile project management course.
1. Early and continuous delivery of valuable software
When developing a product, speed and precision is key. Should development take too long, there is an increasing risk that the final product will no longer satisfy rapidly changing market demands and consumer needs.
Traditional methods may often develop a product in a vacuum, following a strict development plan with no deviation which results in delivering a final product that is already obsolete.
- Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.
Self-pacedAgilePM Practitioner (with Foundation) self-paced online
£1,299 +vat Instructor-ledAgilePM Foundation course £1,299 +vat Scrum developmentSee all dates 2. Embrace changeSimon BuehringProject development is becoming increasingly unpredictable. Markets are becoming more complex and the number of diverse products available to consumers grows every day. It’s nearly impossible to predict what the final requirements of a project will be and as such, development projects are an increasingly risky.19 Feb 2026 Welcome changing requirements, even late in development. Agile processes harness change for the customer’s competitive advantage. Uncover the roles and activities in Scrum development post-planning. Enhance your understanding of Scrum by reading on.
Most businesses don’t like risk, but what is even less desirable is wasting time and resources developing a product that’s no longer relevant by the time it’s finally completed. By welcoming change and actively seeking to make improvements through consumer feedback, businesses can gain a competitive edge – their products will satisfy the immediate needs of consumers and their products will be guaranteed to provide business value. People change, times change, markets change. Trying to fight it is pointless. Traditional project management usually sees change as a problem to be solved, but agile embraces change and uses it to the customer’s advantage.
3. Frequent delivery
- This principle may closely mirror the first, but while the first states that products should be delivered early
- , this principle goes a little more into detail as to why products should be delivered Should I do PMP or Agile certification? continuously
- .Simon Buehring Deliver working software frequently, from a couple of weeks to a couple of months, with a preference to the shorter timescale.
- 23 Feb 2026
Choosing between PMP and Agile certification can be crucial. Read on to compare these paths and decide which suits your career goals best.
Smaller, more frequent releases mean less chance of error. Frequent releases give consumers more opportunity to provide feedback which, in turn, aids developers in correcting errors that might otherwise have derailed a project. If developers only receive feedback every few months, any errors made early in development may have since become much more difficult and costly to fix. Many businesses apply this principle so that they deliver new iterations of software or products every few days. This just goes to show the importance of frequent delivery, which is arguably one of the most defining agile principles
- . 4. Cooperation
- In traditional management, the work business owners and stakeholders is usually kept distinct from the work of developers. Analysist are put in place to ‘translate’ business needs into development plans and project managers simply help mediate the demands of owners in a way that doesn’t negatively affect product development. Business people and developers must work together daily throughout the project.
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