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Key takeaways
- Different change models suit different scales of change and different human impacts.
- Use Lewin’s three stages to frame straightforward organisational change from start to stabilisation.
- Apply Kotter’s eight steps when coordinating large, complex transformation programmes.
- Use Senge’s systems view to understand how change spreads and affects individual staff over time.
- Borrow Satir and Kubler Ross to anticipate emotional responses and reduce disruption during change.
- Use ADKAR to diagnose and build individual readiness through Awareness, Desire, Knowledge, Ability, and Reinforcement.

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Kotter change model
Kotter’s 8-step model is suitable for large change initiatives in complex organisations. Kotter expanded on the work of Kurt Lewin to develop a more complex, more intricate model for the
management of change
.
Read more and see a colourful infographic about the Kotter change management model here.
Peter Senge model
Peter Senge
looked at change in terms of biological and ecological metaphors. Using this perspective, he developed a robust model for the management of change, particularly regarding the effect on individual members of staff.
Read more and see a colourful infographic about the
Senge change management model
here.
Satir change modelVirginia Satir was an author and therapist. Satir’s model was made to help therapists understand the human response to death and trauma. Interestingly, this model was quickly appropriated by quick-thinking change managers and repurposed to help reduce the impact of change on businesses.Read more and see a colourful infographic about the Satir change model here.
ADKAR model
The ADKAR model breaks change into 5 component elements — Awareness, Desire, Knowledge, Ability, and Reinforcement. The ADKAR model is also a key element of the Prosci change management methodology.
Read more and see a colourful infographic about the
ADKAR model

here.
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What jobs are available in change management?
Simon Buehring
23 Feb 2026
Explore the exciting and dynamic career opportunities within the field of change management. Read on to learn about the various job roles available.
How APMG Change Management qualifications can help your career
Simon Buehring19 Feb 2026
- CHANGE MANAGEMENT
- APMG Change Management
Foundation
Learn the fundamentals of enterprise change management.
Practitioner
Includes Foundation & Practitioner combined option.
- PROGRAMME MANAGEMENT
- MSP
- ®
- Foundation
- Learn the fundamentals of programme management.
- Practitioner
- Includes Foundation & Practitioner combined option.
- INFORMATION TECHNOLOGY (IT)
ITIL
®

