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Navigating the change curve for successful transitions

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Simon Buehring23 Feb 2026

The Kubler Ross model is known as the change curve.

Copied!Key takeaways

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Key takeawaysSWOT works best when it is specific, balanced, and turned into decisions.Use SWOT to separate internal strengths and weaknesses from external opportunities and threats, so strategy is grounded in reality.

Collect detailed evidence from staff input, market research, and financials to avoid vague, unhelpful statements.

Apply the MECE approach to keep categories distinct and complete, reducing overlap and blind spots.Convert every SWOT point into an action, priority, or mitigation plan, or the exercise adds little value.Revisit SWOT regularly and strengthen it with PESTLE, five forces, and digital tools for clearer analysis.

Contents

Introduction to SWOT

Conducting a SWOT MECE Framework in SWOT

Common pitfalls

Applications of SWOT

Enhancing SWOT

Conclusion

Kubler Ross Change Curve Infographic.

Introduction to SWOT analysisThis model’s purpose is to facilitate a smooth transition by focusing on the psychological aspects of change. By addressing these individual milestones, the ADKAR model reduces stress and enhances overall productivity. Its structured approach ensures that all critical elements of change are methodically covered, minimising confusion. Consequently, organisations can navigate the challenges of transformation with greater confidence and success. SWOT analysismanaging change StrengthsThe five elements of the ADKAR model