Social media on projects

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Simon Buehring

Key takeaways

Social media can improve project outcomes when it is used deliberately and governed well.

  • Use social tools to strengthen relationships and trust in geographically distributed teams.
  • Improve knowledge flow by sharing lessons learned, best practices and timely updates across departments.
  • Reduce costs by replacing some travel and phone calls with video meetings and quick online collaboration.
  • Agree and document which tools to use, when to use them, and what content is appropriate.
  • Protect the project by setting clear privacy, security and information-sharing guidelines.
  • Match tools to needs, such as Twitter for discovery, YouTube for video updates, Yammer for internal threads, and blogs for project records.
Social media on projects

Introduction

How to merge social media and project management

What is social media?

Social media is part of WEB 2.0 where people use the internet for interactive, social interaction on communication technologies. Social media is about an engagement with online communities and allowing user generated content. It is participatory, community based and interactive.

Why social media?

So, why is social media relevant to projects, and project management? Nowadays, it is common for project team members to be distributed geographically while working on projects. This increase in virtual teams makes the communication process more challenging and it’s difficult to build strong relationships and high levels of trust. The use of social media channels to collaborate in real-time, can help strengthen relationships and build trust among team members.

Social tools are driving a faster flow of knowledge and information within and across organizations. Social media provides companies with the ability to quickly identify, organize and deploy teams, to collaborate across borders and between departments, and see a measurable organizational benefit.

Benefits of social media

Here are some of the benefits you can expect when using social media on projects. Social media is an extraordinary opportunity to improve team collaboration at all levels.

Social media will also allow for financial savings. The cost of traveling expenses and monthly telephone bills can be reduced by using a video conference program to host a meeting.

In a field like project managementDSDM Principles | Infographic | Knowledge Train that depends on lessons learned and best practices to deliver repeatable results, the pool of resources you can tap into via social media is very powerful.

It allows for rich communication through real-time quick sharing and ad-hoc sharing of information . It provides PM’s the ability to provide real-time information to stakeholders from any location at any time.

Best practices for social media

Focus on building relationships . This is the best use of social media on projects. Make sure your team agrees which social networking tools are to be used. You might want to document the following:

  • how the team should use the tools,
  • when the team should use the tools,
  • what type of content should be contained, and not contained, in posts or updates.

Next you need take privacy and security into account when adopting social media into the workplace. You need processes and guidelines in place to ensure that social media is used responsibly and that care is taken when sharing information inside and outside of your team.

Social media is a culture that is created, supported and enabled by various technologies and applications that are constantly growing and changing. The true innovation is the cultural change that social media has bought about. People think, act, and communicate in a completely different way.

Social media as a project management tool

For many project management professionals, social media is already part of their lives whether they use it intentionally or not. In order to adopt social media on your projects , you need to understand how to use the various tools available.

Twitter

Twitter is the most popular micro-blogging tool today. It allows you to send short messages to the internet but limits the update to 140 characters and also permits your “tweets” to be protected. The tweets appear on your homepage in a long chronological stream, with the most recent comments at the top.

There are several ways to use Twitter to help you manage a project.

    • Project management articles

– use search to find good articles about specific project management topics and best practices.

    • # Hashtags

– are used to help index the subject matter of your tweet. For example, the hashtag #pmot is used for tweets about “project management on Twitter”. When you click on the hashtag, you will immediately see a page full of the recent tweets that have used the same tag. This is a simple way that users can quickly filter for only tweets about specific subjects. You can also search for tweets by typing the hashtag in the Twitter search box. Other useful hashtags are: #projectmanager, #pmp, #project, #msproject and #pm. Also check #PMChat for Tweetups every Friday for an innovative way to get answers to project management

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