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Business case: definition, purpose, structure, and examples

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Functional

Functional
Always active

gnment

3. Objectives and success measuresStatistics

Objectives
KPIs and targets PRINCE2 courses
Benefits owners and timing (benefits realisation)

4. Scope, constraints and dependencies

In scope
Out of scope PRINCE2 Foundation
Constraints (budget, time, technology, compliance)
Dependencies (data, suppliers, approvals)The technical storage or access that is used exclusively for statistical purposes.

5. Stakeholders and governance

Executive sponsor The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.PRINCE2 Practitioner
Key stakeholders
Decision-making forum (board/committee)
Reporting cadence

6. Options analysis (alternatives) PRINCE2 Agile courses

Option 0: do nothing / do minimum
Option 1 Marketing
Option 2
Evaluation criteria (value, risk, feasibility, time to benefit) PRINCE2 Agile Foundation

7. Recommended option and rationale

Why this option is preferred Marketing
Trade-offs accepted

8. Benefits, costs and investment appraisal PRINCE2 Agile Practitioner

Benefits (quantified and qualitative)
Costs (one-off and ongoing)
Opportunity cost considerations
ROI AgilePM courses
NPV (discount rate and period)
IRR The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Payback period

9. Risks and mitigations Manage optionsAgilePM Foundation

Top risks Manage services
Mitigations and owners Manage {vendor_count} vendors
Residual risk Read more about these purposes

10. Implementation plan AgilePM Practitioner

Approach and phases Accept
High-level timeline and milestones
Resourcing plan Deny
Change management BCS BA courses

11. Review plan View preferences

How KPIs will be tracked
Post-implementation review date and method Save preferences

Business case vs business plan BCS BA Foundation

These documents are related but serve different purposes. Clarifying the difference helps prevent rework and mismatched expectations. View preferences

Business case vs business plan {title}

Business case {title}	Business plan {title}BCS BA Diploma
Justifies a specific investment, change, or project. Manage Consent	Explains how a business or product will operate and grow over time.
Centres on options analysis, investment appraisal, and approval. To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.	Centres on market, strategy, operations, and financial forecasts. MSP courses
Often used for internal governance and funding decisions.	Often used for external funding, partners, or internal planning.
Includes KPIs for benefits realisation and post-implementation review.	Includes broader performance targets and business milestones. FunctionalMSP Foundation

Business case vs project charter

Business case	Project charter
Explains why the work should be done and whether it is worth doing. MSP Practitioner	Authorises the project to start and defines roles, scope, and high-level plan. Functional
Focuses on value, options, costs, benefits, and decision-making.	Focuses on delivery authority, governance, and initial project boundaries. Always active

Business case vs feasibility study BCS AI Foundation

Business case	Feasibility study
Recommends an option and seeks approval based on value and risk.	Assesses whether an option can be done, and under what conditions. AIPGF Foundation
May include feasibility findings as evidence.	Often precedes or feeds into the business case. The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.