How ADKAR can revolutionise your change management strategy


Change managementInstructor-led provides a structured approach to transitioning individuals, teams, and whole organisations from a current state to a desired future state. The goal is to minimise resistance and maximise engagement. Here, the PRINCE2 Agile Foundation courseADKAR model shines as a strategic framework. It offers a clear, step-by-step process that leaders can use to guide their teams through change effectively.£1,299 +vat
Origins and purpose of ADKAR
The ADKAR model was developed by Jeff Hiatt, founder of Prosci, through research conducted from 1994 to 2002. This research analysed the change patterns of over 700 organisations, leading to a practical, results-oriented approach to managing change at the individual level. Prosci’s research revealed that successful change occurs when See all datesorganisational change managementPRINCE2 Agile and the hexagon and individual change management intersect. It comprises five key elements: PRINCE2 Agile uses a hexagon as a symbolic representation for its six performance aspects, drawing from the foundational Awarenessprinciples of PRINCE2, . This geometric figure provides a visual guide to understand the interplay and flexibility associated with each aspect.DesireFixed corners, Out of the six points of the hexagon, two are steadfast and non-negotiable: time and cost. In the realm of PRINCE2 Agile, these aspects come with zero tolerance, underscoring their significance in the project framework.KnowledgeFlexible corners, Quality and scope occupy two other corners of the hexagon. Unlike the fixed counterparts, these aspects offer a degree of flexibility, allowing for adjustments as the project unfolds.AbilityVariable corners, and The remaining two corners, risk and benefits, are unique. Their flexibility is situational. Depending on the project’s nature and requirements, they can either be fixed, demanding strict adherence, or flexible, permitting some leeway.ReinforcementFigure 6.1 from PRINCE2 Agile ® (2018 3rd impression; UK: The Stationery Office; ISBN: 9780113314676).. Each element represents a milestone that individuals must achieve to embrace and sustain change thoroughly.Five targets of PRINCE2 Agile
- AwarenessThe underlying rationale for the hexagon and the fixing and flexing of what is delivered is based upon the : Recognising the need for change.five targets of PRINCE2 Agile
- Desire. These 5 targets are:
Element 1: Awareness
The AwarenessInstructor-led element is foundational in the ADKAR model. It ensures individuals recognise the necessity for change, setting the stage for subsequent actions. Without awareness, employees may resist or misunderstand the change initiative, leading to challenges in implementation.PRINCE2 Agile Practitioner (with Foundation) course
Importance of awareness
Awareness is crucial as it creates a shared understanding of the change. It clarifies the reasons behind the shift, reducing anxiety and speculation. This understanding is vital for aligning individual goals with organisational objectives. When employees comprehend the need for change, they are more inclined to support it. This support eases the transition and lays a solid groundwork for the next elements.£1,899 +vat
Strategies to build awareness
Element 2: Desire
The DesireInstructor-led element involves cultivating the motivation to participate in the change. It requires addressing both rational and emotional aspects to inspire individuals to engage willingly.PRINCE2 Agile Foundation course
Creating desire for change
To inspire desire, organisations can:£1,299 +vat
- Highlight benefits : Clearly articulate the personal and organisational benefits of the change.See all dates
- Engage employees: Involve them in planning and decision-making processes to create a sense of ownership.
- Recognise contributions: Acknowledge and reward early adopters and change champions to motivate others.
Measuring desire levels
Understanding the level of desire is essential for gauging readiness. This can be achieved through:
- Surveys and feedback: Gather input on employee sentiments towards the change.
- ObservationSummary
- team to cater directly to the genuine needs of the customer. By embracing an iterative and incremental delivery model, it becomes possible to not just meet but anticipate the ever-changing desires of the customer.
Assessing desire helps tailor support and interventions, ensuring greater engagement. It’s crucial to understand that while organisations can create an environment that fosters desire, the ultimate decision to participate in the change is a personal choice that cannot be forced. Leaders can influence desire by addressing the question ‘What’s in it for me?’ (WIIFM) but must recognize that genuine commitment cannot be mandated.What’s more, this approach ensures that the customer begins to see tangible value early in the project lifecycle, fostering trust, satisfaction, and a shared commitment to success.
Element 3: KnowledgeSubscribe to our exclusive offers and promotions
The third element of ADKAR addresses the practical aspects of change implementation. The KnowledgeSubscribe now element focuses specifically on how to implement the change. This includes two critical types of knowledge: understanding how to change (the required skills, processes, and behaviours) and what to do during the transition state. This goes beyond just sharing information – it requires detailed training on new processes, systems, and roles that will be part of the change.
Knowledge acquisition
To facilitate knowledge acquisition:{"@context":"https://schema.org","@type":"ImageObject","contentUrl":"https://www.knowledgetrain.co.uk/training-courses/applying-tolerances-to-the-six-performance-aspects.webp","description":"PRINCE2 Agile hexagon shows how to apply tolerances to the six performance targets.","license":"https://www.knowledgetrain.co.uk/license","acquireLicensePage":"https://www.knowledgetrain.co.uk/license","creditText":"Knowledge Train","uploadDate":"2023-10-31T08:11:46.000Z","copyrightNotice":"© 2023 Knowledge Train Limited. All rights reserved.","creator":{"@type":"Organization","name":"Knowledge Train","url":"https://www.knowledgetrain.co.uk"}}
- Structured training : Provide comprehensive training programmes tailored to different learning styles.Some related articles
- Mentorship : Pair employees with mentors to offer guidance and support.
- Self-paced learning : Use e-learning platforms for flexible, on-demand knowledge access.
Tools for knowledge transfer
Effective tools include:
- Workshops and seminars : Offer hands-on experience and practical insights.
- Knowledge repositories : Maintain accessible databases for quick reference.
- Peer learning : Encourage knowledge sharing through peer networks.
These tools ensure that employees have the required knowledge to succeed.
Element 4: AbilityPRINCE2 Agile focus areas
The AbilitySimon Buehring element represents the actual execution of the change – turning knowledge into action. Whilst Knowledge is about understanding how to change, Ability is about demonstrating performance in real-world conditions. This element often requires time for practice, coaching, and feedback as people develop proficiency in new skills or behaviours. Success in this element is measured by actual performance rather than just completing training.19 Feb 2026
Developing ability
Developing ability involves:Merging Agile methods with PRINCE2 requires focusing on five key areas. Explore these to enhance your project's agility and success.
- Practical training : Conduct real-world exercises to build confidence.
- Feedback loops : Provide constructive feedback to refine skills.
- Supportive environment : Create a culture that encourages experimentation and learning.
Training and support systems
Training and support systems are vital for ability development:PMP vs PRINCE2
- Ongoing training : Offer continuous learning opportunities.Simon Buehring
- Access to resources19 Feb 2026: Ensure availability of tools and materials needed for skill application.
- Peer supportCompare PRINCE2 and PMP® certifications to understand their differences and determine which might be better for your career path. Discover more by reading on.: Foster a network of colleagues who can offer assistance and advice.
These systems bolster the ability to adapt successfully.
Element 5: Reinforcement
The Reinforcement element ensures that changes are sustained over time.
Sustaining change
To sustain change:Project controls – your driver to project success
- Celebrate successes : Recognise achievements to reinforce positive behaviour.Knowledge Train
- Continuous feedback19 Feb 2026: Provide regular updates and feedback to maintain momentum.
- Adjust strategiesProject controls are an essential part of project management. Find out how you can use them to measure project progress, predict outcomes and steer projects on the right course.: Be flexible and willing to adapt strategies based on feedback.
Monitoring progress
Monitoring progress involves:
- Performance metrics : Track key indicators to assess change impact.
- Regular reviews : Schedule periodic evaluations to identify areas for improvement.
- Feedback channelsDeveloping your project management career: Maintain open lines for employee input and suggestions.
Through reinforcement, organisations can ensure that new behaviours become ingrained, leading to lasting successSevcan Yasa
Implementing the ADKAR model in your organisation28 Apr 2026
Preparing for change
Implementing the ADKAR model requires careful preparation to ensure a smooth transition. Start by assessing the current organisational landscape. Identify areas where change is necessary and align them with strategic goals. It is critical to secure Understand the costs of PRINCE2 Agile courses and what to expect beyond the course fee. Read on to plan your budget effectively.
- AbilityScheduling a project can be an important aspect of managing a project. In this article, we will be looking at how you can develop schedules that work, and resources that will help your project stay on schedule. Scroll down to read more.: Develop targeted support systems that cater to varying levels of ability within the organisation.
- Reinforcement : Design reinforcement strategies that are relevant and meaningful to the organisation’s context.
By tailoring the model, organisations can address specific challenges and enhance the effectiveness of the change process.
Overcoming challenges
Implementing the ADKAR model is not without challenges. Common obstacles include resistance to change, lack of engagement, and inadequate resources. Addressing these issues requires proactive strategies.
- Resistance : Engage stakeholders early and involve them in decision-making processes. This involvement can reduce resistance and foster a sense of ownership.Project management tools in 2025
- Engagement
is essential for a cohesive change process. Begin by clearly defining your organisational objectives. Ensure that each of the ADKAR elements – Awareness, Desire, Knowledge, Ability, and Reinforcement – supports these objectives.What is PMP
- Awareness®: Align awareness efforts with the strategic vision. Ensure that the need for change is communicated in a way that reflects organisational goals. certification, its benefits, and how to get it?
- Desire
Conclusion
Recap of the ADKAR model
The ADKAR model offers a structured and effective framework for managing change within organisations. It comprises five pivotal elements: Awareness, Desire, Knowledge, Ability, and Reinforcement. Each element is crucial for guiding both leaders and employees through the change process. By systematically addressing these elements, organisations can ensure that all critical elements of change management are covered, minimising confusion and resistance. The model’s structured approach not only facilitates successful transitions but also fosters alignment with organisational goals.
Encouragement to adopt ADKAR
Adopting the ADKAR model can significantly enhance an organisation’s change management efforts. It provides a clear roadmap that supports both individual and organisational transformation. By following its principles, organisations can reduce stress and uncertainty while boosting employee engagement and commitment. The psychological benefits are substantial, as employees feel more informed, involved, and confident throughout the change process. Implementing ADKAR can lead to more sustainable and successful change initiatives, making it a valuable tool for any organisation striving for effective transformation.
FAQs
What is the ADKAR model?
The ADKAR model is a goal-oriented change management framework focusing on individual-level change. It comprises five elements: Awareness, Desire, Knowledge, Ability, and Reinforcement. These elements guide individuals in adopting and sustaining change within an organisation.
Why is awareness important in the ADKAR model?
Awareness is crucial because it helps individuals understand the necessity for change. It prepares them for the transition by clarifying the reasons behind it, thereby reducing resistance and confusion.
How can organisations measure the desire for change?
Organisations can assess desire through several methods, including surveys and interviews. Monitoring employee engagement levels also provides insights into their motivation to support the change.
What tools are effective for knowledge transfer in the ADKAR model?
Effective tools for knowledge transfer include workshops, training sessions, and e-learning platforms. These resources help ensure that employees acquire the necessary information and skills to adapt to change.
How can an organisation reinforce changes effectively?
Reinforcement is achieved through regular feedback and incentives. Continuous support mechanisms ensure that new behaviours are sustained over time, reducing stress and enhancing confidence among employees.
Infographic
The ADKAR change management model is summarised in this colourful infographic.

