The Rise of AI: How AI is Revolutionising Project Management

Agile digital marketing

Sevcan Yasaimage
Simon Buehring4 May 2026

Introduction

Applying Software Project Practices To Digital Marketing

Digital marketing teams have a major battle to win – to create engaging, effective content with ever tighter schedules and reduced budgets.Video

It’s the same battle software developers have faced for years. In the software industry, several agile methods and techniques have been developed to help teams better work together to deliver software which meets customers’ needs.

Both software and digital marketing projects share many similar characteristics and there’s also a lot of similarity amongst the more mundane non-project activities e.g. fixing software bugs is analogous to modifying some web page copy based upon the results of A-B testing.About Mashhood Ahmed

This article will explore the key agile techniques used by software teams to better organise their work. It will explain how digital marketing practitioners can use them effectively, either on projectsRelated courses or as part of their routine marketing efforts. The article will be useful for both marketing teams and individuals.

Agile techniques

What are known as agile techniques have become extremely common in the software industry over the last 10 years. Agile techniques and methods are based upon the

  • TranscriptResponding to change over following a plan.

Essentially what the agile manifesto focuses on is:Here’s the full transcript of the webinar.

  • Face to face communication amongst the team, often using very visual tools such as post-it notes, whiteboards and flipcharts;00:00:00 Mashhood Ahmed
  • Delivering outputs as quickly as possible;: Thank you much, Jay and thank you very much for
  • Working with the customer – often daily – to better understand what needs to be delivered;Knowledge Train
  • Being flexible based upon the changing needs of the customer. for giving me this opportunity to speak in front of this for crowd. So today I will be talking of about “The Rise of AI – How AI is Revolutionising the Project Management”. This is not something that will happen in the future, this is something happening right now today, and we will see that. How we can do this in a live demo in 20 minutes from now, right, so, let’s just stay there. So, before I get started, let me just make sure my slides are working. Yes, they are.

As a marketer, you should learn to become 00:00:33 Mashhood Ahmedagile: There we go, my name is Mashhood Ahmad. I’m a certified human, I’m not a robot, I’m not a hologram, I’m a real person. right? So, if you would like to connect with me, you can scan the QR code. My LinkedIn profile and connected you know the LinkedIn. About my work, I have over 20 years of Project Management, Consulting and Programme Management experience worked in US, Canada and Middle East. I got my too. Your competitors aren’t standing still, so it’s better that you step up and learn modern, effective techniques to deliver better digital marketing outcomes.PMP certification

: So, some of the research findings I just put As a widget collector, I want to know where I can find secondhand widgets, so that I can add to my collection.

  • : Good morning, I appreciate your time. We’re excited to get started on this website project for our insurance agency. The website is going to be a crucial tool for our agents. We need it to be user-friendly and efficient.on’t: these are the least-critical, lowest-payback items, or not appropriate at the time.00:17:06 Jay Gao

During sprint planning, the team can use MoSCoW to prioritise each task. The priority can then be assigned to each task on the Kanban board.: Henrietta?

Another way to use MoSCoW is with your stakeholders in a brainstorming session. After agreeing a list of requirements with them, you can get them to decide the priority of each using MoSCoW. This helps clarify what are the most and least important requirements.00:17:07 Henrietta Still

Estimating: Yes, do carry on going?

Summary: So now under 50 words, it is saying the project involves developing user-friendly, responsive website for insurance agency featuring client and agent portals, live chat support, and integration with CRM and third-party databases. A $1,000,000 budget is approved, with showcase planned for annual conference in November 2024.

We hope you’ve now got a better understanding of how the agile techniques which emerged from the software industry can also be applied in the digital marketing industry. Like all the best things in life, these techniques are simple to learn and help create a more collaborative, productive and enjoyable working environment.00:23:02 Mashhood Ahmed

If you want to learn agile methods and techniques, consider doing a course. Check out a : So how many of you think that it captures the essence of the meaning in 50 words and it is accurate?Agile Project Management course00:23:12 Mashhood Ahmed or : Yes Katerina, you’re right the budget is wrong, so it’s in the transcript I provide as I copied this as $500,000, not $100,000. Now if I go to Gemini and I will put the same prompt absolutely go ahead and share the meeting transcription so. I will enter the meeting transcription and let me go ahead and change the budget to 100. So it will give us the right response.Agile Project Management course online00:23:43 Mashhood Ahmed.: So, now provide me meeting summary in 50 words.

References00:23:59 Mashhood Ahmed

[1] Agile Manifesto. (2001). Available at: https://agilemanifesto.org/. Last accessed 05 Dec 2018.: So, the sponsor initiated the website project for the insurance agency, emphasising the need for user-friendly, secure interior platform. The project manager acknowledged the requirements and outlined the next step, including engaging stakeholders, developing a project charter, and establishing

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. The project has a budget of $100,000 and a target launch date aligned with the annual conference in November.Subscribe now00:24:20 Mashhood Ahmed
: So, now you can see that both ChatGPT and Google Gemini gave me the 50 words summary. Both of them is a little different OK, why is different because each one of them has like a personality. Think of like you are working in an organisation, and you have 5 project managers. Every single project manager does things differently, so the way you do the project is different from the project manager sitting next to you. OK, so let’s go back to the slides. So that was our first prompt, now I’m going to do my second prompt that says. OK, based on same meaning transcription, can you please give me action items in a table format with action details, action owner and target dates. So, this is something I like you know, if you spend a lot of time in the meetings, you know that people talk about, OK I will do this, I will do that. And sometimes as a project manager, we don’t understand the technology or the details, right. So sometimes things get missed and this is where this will be very, very useful. So, I will say that based on the same meeting can you please provide me action item table with following columns, and you can add whatever you like, right? So, for example, the way I would prefer to do is like I need ID, I would say action details and then I will say action owner and then I will say target date.
00:26:14 Mashhood Ahmed : So, all the dates here are to be discussed and prepare for website for the showcase at annual conference November 25th. So, original date was November 28, but it took like 3 days of contingency, and it gives me a table like this, and I can copy paste and I can put the dates that I like to and that’s something that I would take as the next step. So, one of the comment is pick my attention to Katerina saying, “If my PSO made these mistakes we would have a performance conservation”. Absolutely, so think of this ChatGPT and Gemini as your assistant. It is not a project manager, it is not replacing project manager, but it is doing things that would take you like 30 minutes to do. It can give you this table in like one minute and now you can copy paste and make this table in your own. You don’t have to type all the things that were discussed in the meeting, and this is where the value is of the time saving. And how we can do 80% of tasks and optimise our capabilities, very good question, Katrina.