Agile digital marketing Simon Buehring

14 Feb 2025

Copied!Key takeaways

ADKAR makes change stick by guiding individuals through a clear sequence of milestones.

Build Awareness

with clear, consistent communication and visible leadership support.

Grow Desire

by addressing WIIFM, involving staff early, and recognising change champions.

Provide Knowledge

through tailored training, mentoring, and easy access to reference materials.

Convert Knowledge

into

Ability with practice, coaching, and performance-based feedback.

Use

Reinforcement to sustain new behaviours via celebration, metrics, regular reviews, and adaptive improvements.

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Introduction to ADKAR

Is Change Management the Right Course for You?

Knowledge Train | Business Solutions

Understanding the level of desire is essential for gauging readiness. This can be achieved through:Surveys and feedback: Gather input on employee sentiments towards the change.

Observation: Monitor engagement levels during change-related activities.

Interviews: Conduct one-on-one discussions to explore individual concerns and motivations.Assessing desire helps tailor support and interventions, ensuring greater engagement. It’s crucial to understand that while organisations can create an environment that fosters desire, the ultimate decision to participate in the change is a personal choice that cannot be forced. Leaders can influence desire by addressing the question ‘What’s in it for me?’ (WIIFM) but must recognize that genuine commitment cannot be mandated.

Element 3: KnowledgeThe third element of ADKAR addresses the practical aspects of change implementation. The Knowledge

element focuses specifically on how to implement the change. This includes two critical types of knowledge: understanding how to change (the required skills, processes, and behaviours) and what to do during the transition state. This goes beyond just sharing information – it requires detailed training on new processes, systems, and roles that will be part of the change.Knowledge acquisitionTo facilitate knowledge acquisition:

Structured training: Provide comprehensive training programmes tailored to different learning styles.

: Schedule periodic evaluations to identify areas for improvement. Feedback channels : Maintain open lines for employee input and suggestions.

Contents Change Management Practitioner (with Foundation) self-paced online
£1,299 +vat
Contents
Self-paced
Change Management Foundation self-paced online
£799 +vat

Knowledge Train | Locations

Foundation integrates PRINCE2’s project governance and management principles with Agile tools and techniques, enabling structured yet flexible

^{Request a quote} [email protected] +44 (0)207 148 5985^CoursesPROJECT MANAGEMENT^PRINCE2®^FoundationLearn the fundamentals of the PRINCE2 method.^PractitionerIncludes Foundation & Practitioner combined option.^{Association for Project Management (APM)}Project Fundamentals Qualification (PFQ) ^{Start your APM project management career.}Project Management Qualification (PMQ) ^{Advance your APM project management expertise.}

.Specialist: CDS 3-day ITIL Specialist: Create, Deliver and Support (CDS) course.IT Learning Library (ITLL)™BUSINESS LEARNING LIBRARY (BLL)™Agile Learning Library (ALL)™Business Analysis Learning Library (BALL)™Compliance Learning Library (CLL)™

IT Learning Library (ITLL)™

Foundation

Learn the fundamentals of enterprise change management.

Practitioner

Includes Foundation & Practitioner combined option.

PROGRAMME MANAGEMENT

MSP®Foundation Learn the fundamentals of programme management.Practitioner Includes Foundation & Practitioner combined option.INFORMATION TECHNOLOGY (IT)ITIL®Foundation Learn the fundamentals of ITIL service management.Strategist DPI 3-day ITIL Strategist: Direct, Plan & Improve (DPI) course.Specialist: DSV 3-day ITIL Specialist: Drive Stakeholder Value (DSV) course.

Specialist: CDS 3-day ITIL Specialist: Create, Deliver and Support (CDS) course.

IT Learning Library (ITLL)™

BUSINESS LEARNING LIBRARY (BLL)™

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