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Business cases often combine narrative justification with investment appraisal. Common methods include:
Return on investment (ROI)
: a simple ratio comparing net benefits to costs. It is easy to communicate, but can hide timing and risk.Payback period
: how long it takes for cumulative benefits to repay the initial investment. Useful for liquidity constraints, but ignores value after payback and time value of money.
Net present value (NPV): discounts future cash flows back to today using a discount rate, reflecting the time value of money. A positive NPV indicates value creation under the model assumptions.Internal rate of return (IRR): the discount rate at which NPV equals zero. It supports comparison between investments, but can be misleading with non-standard cash flows.Background explanations for these appraisal concepts are available from reference sources for
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