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Overview
Learn how to structure, write, and present a compelling business case in just half a day. This practical workshop focuses on real examples, proven templates, and expert feedback.
What you will gain
- Understand the key components of a robust business case
- Structure information so decision makers see value quickly
- Explain benefits, costs, risks, and options clearly
- Present your case with confidence in meetings or boards
Who this course is for
- Project, programme, and change managers
- Business analysts and project support staff
- Managers who write or review business cases
- Anyone who must justify investment in projects or initiatives
Benefits
Write clearer cases
Learn simple techniques to turn complex information into a clear, concise business case.
Increase approval chances
Focus on what sponsors and decision makers really need to see to say “yes”.
Take away ready-to-use templates, checklists, and examples you can apply immediately.
Delivery
This Writing business cases course is delivered as a live, instructor-led online workshop. You’ll join a small group, work through a practical case study, and receive feedback from an experienced trainer.
Delivery
Duration
Trainer interaction
Start date
Exam
Materials
Course
This half-day course focuses on the practical skills you need to plan, draft, and present a persuasive business case, rather than on theory alone.
Understand what makes a strong case
Recognise the essential elements of a business case and how they fit together.
Structure your argument
Organise benefits, costs, risks, and options so your case tells a logical, evidence-based story.
Write concise, persuasive content
Use plain language, headings, and summaries to make your case easy to read and approve.
Focus on decision makers’ needs
Anticipate questions from sponsors and boards and address them clearly in your document.
Present your case with impact
Summarise key points and recommendations confidently in meetings or presentations.
Curriculum
The workshop is built around a single, practical case study. You’ll work through the key stages of developing and presenting a business case.
- Business case essentials
- Analysing options, benefits, and risks
- Building the financial justification
- Writing and presenting the case
Full curriculum details
Business case essentials
- Purpose of a business case in projects and change initiatives
- Key components: background, options, benefits, costs, risks, and recommendations
- Aligning the case with organisational strategy and objectives
Analysing options, benefits, and risks
- Identifying and comparing viable options
- Describing tangible and intangible benefits clearly
- Highlighting risks and assumptions without weakening the case
Building the financial justification
- Presenting high-level costs in a simple, defensible way
- Showing value for money using basic financial measures
- Avoiding common pitfalls in cost and benefit estimates
Writing and presenting the case
- Structuring your document for busy stakeholders
- Writing concise summaries, recommendations, and next steps
- Tips for presenting and discussing your case at approval meetings
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