Business case writing course (London)

This 1-day course in London will equip you with the tools and techniques you need to write a clear and concise business case. Suitable for anyone tasked with writing, or approving a business case, whether experienced or a beginner.

You will discover exactly what decision makers need to know, the techniques you’ll need for strengthening the business case and how best to present the business case. Our experienced trainer will leave you with the confidence to write a business case with a better chance of being approved.

Writing a business case can be daunting. Even experienced project managers sometimes find it a challenge. This course provides much more than just business case templates.

Located in the centre of London, you can easily travel to the course too.

• Those involved in writing business cases including: programme managers, project managers, project support staff or business analysts; or,
• Managers involved in approving business cases.

The training course will cover the following topics:

• Business case preparation
• Essential elements of a business case
• The Five Case Model
• Business case template
• What decision makers need to know for approval
• How stakeholder analysis can boost your pitch
• Making the business case visually appealing
• Project or programme objectives
• Understanding cost drivers (TCO, ROI, PV)
• Clarifying sources of funding
• Project outputs, outcomes and benefits
• Quantitative and qualitative benefits
• Tools for strengthening the case.
• Strategic Fitness Scorecards and Solution Comparison Matrices
• Cost-Impact Graphs and Force Field Analysis
• High project timeframes
• Identifying key risks
• Writing a compelling Executive Summary
• Checklist before submitting the business case
• Team presentations

• Tuition from an experienced project manager and trainer
• Small class size in our convenient London venue
• Practical exercises to help you to apply what you learn
• A delegate pack of course notes, case study and exercises
• Refreshments
• Certificate of training course attendance available upon request

A business case is used on projects to justify the investment an organisation makes in a project. Before committing the funds to a project, the organisation needs to understand what it will get back in return for its investment (ROI) in the form of benefits.

Return on investment

A business case is used on projects to justify the investment an organisation makes in a project. Before committing the funds to a project, the organisation needs to understand what it will get back in return for its investment (ROI) in the form of benefits.

Cost-benefit analysis

A business case in a commercial organisation therefore usually contains a cost-benefit analysis. This weighs up on the one hand the costs of the investment (usually the project costs and ongoing operational costs), the timescales over which it will be spent, and the associated risks against the benefits to be gained on the other hand.

Non-financial benefits

Non-commercial organisations such as public sector schools or hospitals will also use a business case, but the benefits will often not be measured in financial terms. For example, investing in a body scanner to be used in a hospital will bring benefits to patients if it detects illness earlier.

You own business case

Anything which answers the question “is it worth it?” serves the purpose of a business case. For example, if you decide to trade in your old polluting, inefficient car for a new electric model you should be able to clearly answer that question. If you cannot, then you should keep your old car instead of buying the new one.

If you have to write a business case but don’t have the time to attend a course, you can get some great tips by reading this article. It even has a couple of examples and a template for you to download.

If you’re perhaps thinking that a business analyst career might be more for you, we have a few articles about business analysis.

This article explains all about the different business analysis certifications. You can also read about business analysis careers.

Emanuela Giangregorio